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Auckland loses Beer sponsorship

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Auckland Rugby has lost the sponsorship of brewery giant DB, which ends a 21-year long partnership.

 

DB Breweries said it would not renew its sponsorship of Auckland Rugby and The Blues Super 14 franchise although it will continue to be involved with other areas of rugby.

“The decision not to renew the Auckland Rugby contract is a stand alone decision,” said DB’s sponsorship manager Peter Wills.


“Rugby runs deep in DB’s blood and we remain sponsors of two Super 14 teams, namely The Hurricanes and The Crusaders, as well as a number of provincial unions and clubs around the country.


“We will now begin to look at other opportunities to grow our brands presence in the Auckland market, with a focus on delivering value for a greater number of Aucklanders.”

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