The Melbourne Rebels have announced that Rob Clarke as the Chief Executive Officer until the end of the 2015 season.
The former ACT Brumbies Chief Executive Officer and Australian Rugby Union Chief Operating Officer returned to Rugby in April this year as interim CEO, following the resignation of then Rebels CEO, Steve Boland.
Clarke, best known for his success at the ACT Brumbies in 2004 following their Super Rugby title win, spent his previous years as CEO of advertising agency, Leo Burnett.
Following his five years with the Brumbies and the ARU, Rob excelled in the private equity industry, holding a number of executive and non-executive board positions.
Rebels Chairman, Harold Mitchell AC, spoke of Clarke's previous success in sports administration, which has made an immediate impact at the young Rebels Club.
"I'm absolutely delighted that Rob has agreed to stay on as CEO of the Rebels. Rob brings a great deal of relevant experience and energy to the organisation and will no doubt provide strong strategic leadership at this important time in the Club's short history," said Mr Mitchell.
"In addition to his insights into rugby administration, his skills and excellence in marketing and communication will also help to position the Rebels brand in one of the most competitive sporting environments in the world."
Clarke is fully aware of the untapped potential of Rugby in Victoria, and looking ahead at the game's capacity to grow within the country's sporting capital, and the importance of Rebels' role within its national team, the Wallabies.
"It's no secret that the Club has faced some challenges in establishing itself in a very competitive international competition, in addition to being located in the fiercely parochial sporting landscape of Melbourne. "
"However, I believe that many of the ingredients for success are either in place or well down the path of being created within the Rebels organisation," said the Rebels CEO.
"Rugby has a long and proud history in Victoria and I look forward to working with the rugby community to galvanise this support behind the Rebels to create a consistent, sustainable and successful Club both on and off the field. For Australian Rugby to be fit and healthy the Rebels must make a positive contribution in every respect.
"Just being back in the game for a few weeks reminded me how much of a privilege it is working with a passionate and talented group of people, both players and staff, who collectively want to win for each other. I can't wait to play my part."
A product of the Shore School in Sydney, Clarke was a member of the undefeated 1981 Australian Schoolboys team that toured the UK and USA, after which he continued to play Rugby in the Shute Shield Competition.