Newly formed Southern Spears Super 14 rugby franchise, in the Southern & Eastern Cape of South Africa has revealed a staggering sponsorship of R15 million, by the Australian manufacturer, International Sports Clothing, (ISC).
The CEO of the Southern Spears, Tony McKeever, said, “Today’s signing with ISC of Australia, marks a watershed in South African rugby and propels the Southern Spears and its three shareholders, Border, Eastern Province and South Western Districts into a sports marketing category that places a value on the Southern Spears trademarks and intellectual property that is on a par with, or greater than, some of the traditional historical rugby marks in South Africa”.
McKeever added that, “The Southern Spears received five sponsorship offers from various technical apparel manufacturers, from around the world, but it was the tenacity and professionalism of the Australian company ISC, that ensured the agreement got signed”.
When the other manufacturers were content to go through a drawn out ‘mating dance’ and chit-chat, ISC jumped on a plane, to meet with myself and my Spears Board, 24 hours after speaking with me on the phone, to showcase their credentials and willingness to enter into a long term partnership and grow the Southern Spears Technical and Replica Apparel Market”.
Ian Wright, General Manager for ISC South Africa, declared that, ‘this is an exclusive agreement with the 4 rugby teams in the Southern and Eastern Cape, co-ordinated and marketed by the Southern Spears, unlike the ISC sponsorship of the Australian Super 14 Teams, the Brumbies and the Western Force, In short, we have become, ‘The Brand Behind Your Team!’.
International Sports Clothing (ISC), has operating bases both in Sydney, Australia and in the UK, employing 85 staff, with offices to open in Johannesburg in the near future. ISC is a licensed supplier to National Rugby League (NRL) Teams: Sydney Roosters, Newcastle Knights, South Sydney, Canberra Raiders, Penrith Panthers and Super 14 Teams: Brumbies Rugby and the Western Force.