Brumbies

Super 14 ad goes live in SA …..finally

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The Super 14 television commercial that went to air about two weeks ago got its debut in South Africa only today. The ad has been airing in Australasia for about two weeks and this site has had numerous emails concerning the music in the ad.


South Africans got to see the tonight for the first time if they watched the top local Rugby programme Boots & All.


For the South Africans benefit we will now give a little background on the ad which has been well received elsewhere. Lets hope the SA teams wont be two weeks behind the times when the Super 14 starts.


The ad carries the message: More teams, more games and more excitement – the commercial is part of an exciting brand campaign for the Vodacom Super 14 tournament.


The commercial, the showpiece of a two-year campaign, is a break from the traditional focus of sports ads on match footage, and instead draws on the unusual setting of a laundromat to convey the anticipation building ahead of the Vodacom Super 14, and the energy and excitement fans can expect from the new, expanded competition.


Filmed in the Ukranian capital of Kiev in late November, following the end-of-year European tours, the commercial features Michael Claassens (Vodacom Cheetahs), Conrad Jantjes (Cats), Jacques Cronje (Vodacom Bulls), Hanyani Shimange (Vodacom Stormers), Brent Russell (Sharks), Mark Gerrard (Brumbies), Nathan Sharpe (Western Force), Hugh McMeniman (Reds), Ma’a Nonu (Hurricanes), Joe Rokocoko (Blues), Sione Lauaki (Chiefs), Rico Gear (Crusaders) and Nick Evans (Highlanders).


The fourteenth player, Waratahs back Mat Rogers, was prevented from making the trip after sustaining an injury the night before the shoot in the Wallabies’ Test against Wales. Rogers’ place was taken by a local extra named Ouri.


Commenting on the time he spent on the television shoot, Jantjes said it was an amazing experience.


‘Kiev was freezing cold, even colder than Paris (where we played our last match of the tour), yet exciting,’ said Jantjes. ‘We worked long hours and did the whole shoot within two days. It’s a different ball game’doing a television commercial. We worked together with fellow Vodacom Super 14 players from our three countries. It was all fun and in the spirit of the game, like on the field of play.’


It is also only the second time the three SANZAR unions – South Africa, Australia and New Zealand – have united to produce a joint commercial for the provincial tournament, the other being in 1996 to launch Vodacom Super 12.


If you havent seen the ad Click HERE In press releases both SArugby and the ARU suggested the ad is seen best with the sound turned up.

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