Canberra Super Rugby franchise the Brumbies have secured their financial future
by signing a six-year deal with integrated resorts company Aquis as the Principal
Partner and Naming Rights Sponsor of the Brumbies.
The partnership, which extends until the end of the 2020 season, is effective
immediately. Brumbies players will run out for their first game of the 2015
Super Rugby season against the Queensland Reds at GIO Stadium on Friday night
with the Aquis logo on the front of their jerseys.
Aquis specialises in the development of entertainment based resorts that concentrate
a wide range of tourism-oriented attractions into single, large-scale facilities.
The company’s Australian portfolio includes the proposed Aquis Great Barrier
Reef Resort and the recently acquired Casino Canberra.
Aquis have identified Canberra as a key market and have already announced plans
for a major redevelopment of the area encompassing the current Casino Canberra
site to deliver a world-class entertainment precinct.
That commitment extends to investment in the city more broadly. Aquis intends
to deliver significant projects that will drive tourism and provide new and
exciting leisure opportunities for Canberrans. The relationship with the Brumbies
is a demonstration of the company’s long-term commitment to Canberra.
Brumbies Chief Executive Michael Jones said he is thrilled to welcome Aquis
to the Brumbies family.
“This partnership deal is a fantastic outcome for all those involved
with the Brumbies,” he said.
“Aquis are with us for up to six years which will provide the Brumbies
with much-needed security and will allow us plenty of opportunities in forward
planning.
“The Brumbies and Aquis share a number of common goals. Central to these
goals is our desire to be recognised as world-class organisations. We are also
both very committed to the ACT and to providing Canberrans with a world-class
entertainment experience on their doorstep.
“This announcement has already provided a significant confidence boost
to our team going into their first game of the season this week.”
Aquis Managing Director, Justin Fung, said the company is very pleased to cement
their commitment to Canberra by partnering with one of the city’s most
loved and recognised brands.
“We saw an opportunity to help secure the Brumbies future while shining
a light on the exciting plans we have to bring next generation entertainment
to Canberra,” he said.
“One of the defining qualities of Canberra is the way that sport, and
the Brumbies, is woven into the very fabric of the city. Given that we are seeking
to build a strong entertainment brand, we are very keen for sport to be a key
part of that.
“We think the Brumbies have a very strong future under the new leadership
team and the plans to develop Super Rugby are very exciting. We’re hopeful
that our involvement will allow the Brumbies to firmly focus on the future and
continue to build on their impressive legacy. And I’m looking forward
to being right beside them as they do that.”
