Force launch new shirt for 2009 Super 14


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The Western Force have signed up a new partner who’s logo has been placed on the sleeve of their newly launched jersey.

At the launch of the team’s 2009 jersey in Perth today, RugbyWA CEO Greg Harris and Managing Director, Volvo Car Australia Alan Desselss officially announced a three year partnership between the Emirates Western Force and Volvo Car Australia worth over $1 million.

Volvo is featured on the sleeve of the new Emirates Western Force jersey, which was revealed for the first time by stars Cameron Shepherd and Scott Staniforth at today’s launch.

RugbyWA CEO Greg Harris said the partnership with Volvo represents another significant milestone in the organisation’s history.

‘RugbyWA and the Emirates Western Force are delighted to announce Volvo Car Australia as a new platinum partner and sleeve sponsor for the next three years,’ said Harris.

‘Volvo are one of the premium global brands and are the perfect fit for the Emirates Western Force as a company that represents innovation and quality,’ he said.

‘Volvo will feature on the Emirates Western Force jersey sleeve, replacing existing sleeve sponsor Firepower.’

Alan Desselss, Managing Director, Volvo Car Australia, said Volvo was proud to form an association with the Emirates Western Force.

‘The Emirates Western Force has proved to be one of the most exciting and forward-thinking teams in the Super 14 competition and we’re delighted to be on board for what promises to be a successful campaign in 2009 and beyond,’ said Desselss.

‘The game has changed for Volvo. We’re no longer the ‘bloody Volvo drivers’ of yesterday ‘ there’s a new look, a new feel and a renewed enthusiasm for the brand, which is clearly represented by our great range of new products and subsequent sales success in recent years.’

Desselss highlighted the reasons Volvo chose to partner the Emirates Western Force.

‘We see the power, the performance and the athleticism of the Emirates Western Force as a perfect fit for the new Volvo,’ he said.

‘We look forward to a long and rewarding partnership with the Force and its many supporters.’


New Force jersey - Cameron Shepherd and David Pusey

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