Super 14 Rugby

Rebel Sport extends NZ Super 14 sponsorship

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Rebel Sport has extended its naming rights sponsorship of the Rebel Sport Super 14 in New Zealands for a further three years, the sports retailer and New Zealand Rugby Union announced today.


Rebel Sport has been naming rights sponsor in New Zealand since 2004. This naming rights sponsorship, due to expire at the end of the 2007 competition, will now extend until 2010. Terms of the deal however remain confidential.


“Rebel Sport has been an outstanding supporter of New Zealand rugby over the past three years and we’re thrilled that they have extended their relationship with the NZRU and further strengthened their association with one of world rugby’s most exciting competitions – the Rebel Sport Super 14,” NZRU Deputy Chief Executive Steve Tew said.


“The Rebel Sport Super 14 is broadcast to a New Zealand and international television audience of millions thereby providing Rebel Sport with valuable exposure,” Mr Tew said.


“The Rebel Sport Super 14 is high-quality, exciting and entertaining rugby which makes it a perfect fit with the Rebel Sport brand,” he added.


Rebel Sport General Manager Steve Salmon said,”We are delighted by the impact this sponsorship has had on our brand. As New Zealand’s largest sports retailer, an association with the nation’s favourite sport at a professional level is core to our retail brand strategy.”


But brand building is not the only motivation behind the extensive sponsorship, and Steve Salmon confirms that his team is “proud to support such an iconic New Zealand competition, adding “we have also been heartened by how people have embraced the sponsorship and see the value we bring to this important tournament.”


“The decision to renew was obvious for us, the sponsorship association is already an ideal fit and the game of rugby is heading for an exciting three years as we build up to the World Cup, a phenomenal event which will emphasise New Zealand’s role as an integral player in the world sporting arena.”


To acknowledge the sponsorship re-signing, Steve Tew also presented Steve Salmon with a miniature version of the Rebel Sport Super 14 trophy at a function in Auckland today.


The 2007 Rebel Sport Super 14 kicks off on 2 February when the Blues host the Crusaders in Auckland.


NZ Newswire

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