Super 14 Rugby

SANZAR launches new Super 14 logo



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The South Africa, New Zealand and Australian Rugby Unions (SANZAR) have launched a new logo for next year’s expanded Super 14 competition which starts in February next year.

Sanzar has broken away from their traditional shield logo and this time gone with a globe with a rugby ball shooting across it. The globe in the background brings the three SANZAR nations closer together symbolizing the three nations closeness.

‘After adding two new teams to the competition, the Western Force and the Central Cheetahs, we wanted to create a logo which better reflected the modern attitude and progressive edge of the Super 14,’ ARU CEO Mr Flowers said.

‘The new logo incorporates the Roman numerals XIV in a clever searchlight effect which highlights the entertainment aspect of Super 14 Rugby, while the game’s dynamism and speed are suggested by a rugby ball orbiting the globe.’

The logo was unveiled after a three day and SANZAR CEO Chris Moller outlined the issued discussed at this week’s three-day SANZAR conference.

‘Some of the key issued discussed included the Super 14 draw for next year and beyond, scheduling the expanded Tri Nations series, and looking at ways of maximising our commercial potential.

‘We also looked closely at the current citing and judicial systems and agreed on the need for further review.’

‘South Africa is excited about the new Super 14 competition and the benefits that an enlarged competition will bring,’ SA Rugby CEO Johan Prinsloo said.

‘The Central Cheetahs will bring their own unique identity to the country’s Central Region.

‘Coaching staff and sponsorship have all been secured and most of the players’ contracts have been finalised. The player pool includes a list of current and high profile Springboks plus many promising youngsters.

‘Home games will be played at Vodacom Park, a venue that regularly hosts Test matches and has a history of attracting good crowds to Super 12 and Currie Cup matches. The sponsorship launch of the Central Cheetahs will take place shortly and every other aspect including administration and logistics are soundly in place.

‘By adding the new franchise to their list, SA Rugby insures that the game is spread in the Central Region and that the momentum of growing the game is maintained.’

Each SANZAR contry will have their own logo with sponsors named placed above the globe logo. New Zealand’s sponsor is Rebel sports while Australia’s logo will have the Tooheys New logo above it. South Africa’s logo has the Vodacom logo and name.

The logo is shown at the top of this article for illustrative purposes.

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