Waratahs

Waratahs officially launch 2008 season

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NSWRU CEO Jim L’Estrange has officially launched the HSBC Waratahs 2008 season.



Mr L’Estrange unveiled several initiatives that will give supporters more than just a seat at the Rugby.



‘There’s a lot of energy about the place and just seeing the squad and our first twenty-two of the season really adds to the excitement,’ said Mr L’Estrange at the IBM Centre today.



Mr L’Estrange confirmed at today’s launch that curtain raisers will be played at all HSBC Waratahs home games this season, and will feature all levels of Rugby in New South Wales: Junior, Suburban, Country and Sydney Club Rugby, as well as the HSBC Junior Waratahs who take on the Queensland Academy this weekend.



Tah Bar, a champagne bar located close to the Sydney Football Stadium, will be introduced on match days in 2008, and will become the place to be seen before and after Waratahs’ home games.



‘Since the last round of the 2007 season our 2008 campaign started not just on the field, but also off of it and we are seeing everything come to fruition on the eve of the Super 14,’ said Mr L’Estrange.



‘Our Vintage Collection of street wear is proving extremely popular, the ‘Tah’d for Life’ campaign has been both highly visible and very successful and our Lady Waratah membership has put a focus on women who make up more than 25% of our fans.



‘And we have even more initiatives to come, including tomorrow’s unveiling of Tah Man, the first ever mascot of the HSBC Waratahs.’



Mr L’Estrange highlighted the focus in 2008 shifting in two directions; back to the grassroots and to new audiences.



‘It is fantastic that the Tooheys New Shute Shield will move back to a full 22 round home-and-away season which will bring back the tribalism in Sydney Club Rugby,’ said Mr L’Estrange.



‘Conversely, our Waratah Ambassadors [Marcia Hines, Sandra Sully, Tim Bailey, Peter Morrissey, Liz Ellis and Melissa Hoyer] will take their support of the team to new audiences and broaden the message of not only the Waratahs, but of Rugby in New South Wales.’



The HSBC Waratahs Super 14 campaign kicks off on Saturday (7:40pm) at the Sydney Football Stadium against the Hurricanes.

 

  Super14.com

 

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