Xerox, distributed to 24 sub-Saharan countries by Bytes Document Solutions, has renewed its sponsorship of the Golden Lions Rugby Union for the third time.
The company embarked on its second sponsorship programme with the Golden Lions Rugby Union in 2003, covering the organisation’s professional and amateur leagues.
The first term of sponsorship to the union took place between 1993 and 1998, when they were known as the Transvaal Rugby Union. In terms of the renewal, Xerox has also provided an extension clause for a possible additional two years at the end of this third sponsorship term.
‘The partnership that has developed between Xerox and the Golden Lions Rugby Union over the last three years has benefited not only the players involved, but also emerging Springbok hopefuls, communities, schools and the sport of rugby in its entirety,’ says Andy Turner, CEO of the Golden Lions Rugby Union.
‘Renewal of this partnership is indicative of Xerox’s grassroots commitment to developing sports in this country at all levels. Its input to date has been invaluable and its continued support will yield even greater results for the union and its supporters.’
To date, Xerox sponsorship of the Golden Lions Rugby Union has included financial support, office equipment, specialised training equipment, branded red and white Golden Lions kit and the FeLions, the union’s recently created cheerleading squad.
The sponsored training equipment allows the union’s 40 contracted players to practise any time of the day or night, 365 days a year. Including wrestling mats, kicking nets, strength testing and polymetric apparatus, contact equipment and agility equipment, it focuses their training regimen and helps improve their performance on the field.
‘Xerox takes great pride in its association with a winning team,’ says Rob Abraham, MD of Bytes Document Solutions. ‘As the union’s sponsor and partner, we are able to ensure a continued and positive input into all things rugby.
The talent that is emerging from school rugby is exciting and presents national rugby with exciting new players who can positively impact on the game. Involving communities in the game also opens up access to hidden pools of talent.
The union has taken great strides towards improving the game of rugby and enhancing management of its teams. Our continued support highlights the confidence we have in the Golden Lions making an indelible mark on rugby.’